TAP INTO EXPERIENCES
       
     
MARSHALLS
       
     
RINGO
       
     
 MAKING BIKING SAFER
       
     
SKATEBOARDING
       
     
TAP INTO EXPERIENCES
       
     
TAP INTO EXPERIENCES

created with Steph, Anj, Bryanna and Sarah

Verizon asked us for one thing: make their brand synonymous with music and the musical experience.

We wanted to bring music out of people’s heads and into connections with others. That’s how we came up with our “Epic Artist Airpods.” We capitalized on Verizon’s three contracted headliners, and brought to life three distinct designs.

Rolling them out through print, TV, and social wasn’t enough. We wanted to turn the whole thing into a movement. Or a #moodment, dare we say?

Think John Mayer concert in the woods. Flume concert with fireworks. Pitbull concert on the beach. If you feel it from the music, we’ll make it into a #moodment concert. For one day, with 29 events across the US, we made what’s in your head into a shared experience.

MARSHALLS
       
     
MARSHALLS

created with Amanda

Our intention was for the public to see these well-known logos and to make them look twice, noticing the wordplay. At second glance, they'll recognize we've hidden a word within these iconic logos: Sell, Buy, and Low. What we're reinforcing is this message is what Marshall's perpetuates every day: Well-priced clothing without sacrificing the quality and brands you love.

RINGO
       
     
RINGO

created with Jonathan Bluminger, Maggie Wallis, and Omar Asous

Selected as a finalist for Communication Arts Interactive

What is a piece of clothing or jewelry that’s fairly difficult to lose?

A ring! It was with that thought—one of accessibility and security—that we came up with RINGO, a wearable wallet. Each notch corresponds to a different method of payment (or transportation, or loyalty cards, or whatever else you’d find in a wallet!) and while one half of the ring is fixed, the other is meant to be rotated to indicate the chosen form of payment.

 MAKING BIKING SAFER
       
     
 MAKING BIKING SAFER

created with JJ Kaufman

Biking in New York should be safer. The single and simple way to achieve this reality is to convert New York's unprotected bike lanes to protected ones. But every year, the Department of Transportation falls short on its promised improvements; because most New Yorkers stay off wheels, they're not invested in the problem.

That's about to change. By helping New Yorkers see the their bike couriers for what they really are--New York's unsung heroes--Postmates will enable them to send a collective message to the Department of Transportation. In order to protect New York's unsung heroes, we must #ProtectTheBikeLane.

SKATEBOARDING
       
     
SKATEBOARDING

created with Mark Chan

We wrestled with the idea of rebellion. How can we use rebellion to get more teenagers to skate? We knew a big corporation ordering teenagers to skate more would never work, but what if it was someone anonymous telling them not to? A competition, a call to arms, a challenge to skate where you are not supposed to. A challenge to break the rules, and a high-stakes reward for doing so.

We came up with the concept “Please Don’t Skate Here”. A challenge funded by an anonymous donor and spokesperson Steve Aoki to get on a skateboard and submit a video of yourself or a friend skateboarding somewhere you are not supposed to. Everything is fair game. Judges won’t judge based on skill, experience, or the amount of tricks you do. Judges will judge on creativity and most of all – guts.